Affiliate marketing is a kind of performance-based marketing in which a company rewards its affiliates for each visitor or consumer gained by the affiliate’s marketing efforts. If you own a website or blog, you can direct your visitors to the company’s website and even advocate products or services they offer. If the reader makes a purchase on the site, you score a sale. Affiliate marketing software consolidates data and presents a dashboard for advertisers and marketers to assist them to monitor and verify all efforts in a reliable manner. The dashboard displays transaction amount, traffic origins and destinations, location, transaction fees, and payment balance.
To select an apt SaaS provider you need to consider important criteria such as privacy and security, support and service, and transparency.
Find out if the provider can be trusted with data security and privacy. Do they have processes in place to safeguard your private information and data? Find about the security measures they use. This is an important element of a SaaS application that cannot be over-emphasized.
It is crucial that the provider offers consistent support to resolve any concerns quickly. Ask your potential vendors the following queries: Do they provide consulting and training services to help your employees to utilize the system efficiently? Do they have an online support center that has valuable articles and training materials? What channels of support do they provide? Do they monitor concerns till they are resolved? Is customer satisfaction measured?
Does the SaaS provider conduct their business in a transparent and open manner? You can find out by asking them for references you can contact. Talk to existing users of the system to find out about the quality of service provided. Does the vendor make public the algorithms they employ in the software? Ask these questions to find a SaaS provider whom you can trust with your sensitive customer and business data.